b'Founders Hall, NiagaraSEE HOW AN AUSTRIAN AND AN New Label,ITALIAN STARTED Same Great WineA CANADIAN WINEWITH AN IRISH NAME.WHATS IN A NAME?JUST TELL US EVERYTHING, ACTUALLY.WE CANTAnd the same could be said for a DONALD ZIRALDO brands logo. So, when Inniskillin Inniskillin Dark Horse Vineyards, Okanagan decided it was time to update itslook, the company knew it had toFounded in Niagara, Ontario, in 1975, the winery was a leap of faith. Nobody at remaintrue to its style, which has the time was producing wine in the area, and certainly not from European grapesbecome internationally recognized.The result: Bottles now carry aplanted inof all placesCanada. The international wine community raised simpler wordmark with bolder,eyebrows, and may have even chuckled a little under its collective breath. But yet elegant, type in capital letters.in 1991, just 15 years later, Inniskillin won the worlds most prestigious wine award,Its all part of the strategyto elevateFrances Grand Prix dHonneur, for Kaisers 1989 Vidal Icewine. Next up was an the perception of Inniskillinin the expansion into B.C.s lush Okanagan Valley, that made Inniskillin truly national.mind of todays youngerwine-curiouscustomers who are newto the iconic Since then, Inniskillin has become one the most recognized and enjoyed wine brand. A forward-thinking mindsetis likewise expressed in a freshened-up producers in Canada, and its international recognitionand awards collection and expanded colour scheme forhas exploded. Thats largely due to the innovation and insistence on excellence the companys packaging, whichthat founded the brand. Taking calculated risks with tricky varietals, rising aboveintroduces blue, black and white(harsh climate, rot, and birds that just couldnt keep their beaks off the grapes), palette. Softer, rounded graphicsand holding an unshakeable belief that local is, indeed, better, led to a wine and detailing also update the designportfolio that offers something for everyone. From everyday, approachable aesthetic. Inside the bottle, however, Estate favourites and food-friendly Discovery-series bottles, to dinner-partyis the same delicious wine and Icewine Reserve wines and the finely crafted Single Vineyard series, Inniskillin continues thats been enjoyed for almost 50 years.to show the founders spirit. So, whats next for this Canadian icon? With a new generation of wine drinkers todazzle, Inniskillins refreshed, modern look rolls out across its entire collection this year, culminating in new packaging for its internationally renowned Icewine in thefall. And, of course, the brand continues to produce wine that authentically reflectsthe best of Niagara and the Okanagan. And those chuckles from the European wine world? Well, they turned into standing ovations decades ago.ADDING TOWINEMAKER 3.0THE ROSTER 2020 Nicholas Gizuk becomes Bruce Nicholson joins the new Niagara EstateInniskillin as Winemaker andWinemaker after honingInniskillin Niagara switches tohis craft under the watchfulclean, renewable electricityeye of Bruce Nicholson.2003 from grape skin and seeds.2007 2020 2021 READ ALLTOP 50 2020 WINERYSAN FRANCISCO SWEET SUCCESSABOUT IT! IN THE WORLDENHANCEMENTSINTERNATIONAL Named International WineInniskillin is named the Drinks International MagazineThe 1st & 43rd Grill are WINE COMPETITION and named Spirits Competition:New World Winery of names Inniskillin one of theintroduced with a new foodNamed InternationalWinery Sweet Wine Producerthe Year by Wine Worlds 50 Most Admired and wine pairing menu. of the Year. of the Year. Enthusiast Magazine.Wine Brands and Top T en The small barn is renovated 2007 in North AmericaWines to host new Starling Room2021for the first time. cocktail experiences.9'